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Senior Marketing Manager, Europe


Sourcepoint / Berlin / Marketing & Communications
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Job Overview

Since 2015, the Sourcepoint team has been on a mission to increase transparency between consumers, brands, publishers, and intermediaries. We help publishers and brands legally collect and activate consumer data on owned channels — and ensure media quality across paid media channels.

Sourcepoint is headquartered in NYC with additional offices in Berlin and London. While we are looking forward to being able to collaborate in person in the future, we remain flexible based on individual needs and preferences.

We are looking for a Senior Marketing Manager to lead our marketing efforts across Europe from our Berlin office, driving demand, adoption and awareness for a product suite that is working to advance data ethics and enable privacy compliance for the digital marketing ecosystem. We work with large global brands to mitigate privacy compliance risk and optimize revenue.

Reporting to the Director of Marketing, you will contribute to the company’s overall marketing strategy, design, execution, and operations, and will serve as the foundational member of our European marketing cohort. There will be a strong focus on localizing existing materials and communication, industry event coordination, and other demand generation activity for the European market. There will also be an emphasis on driving qualified leads for our suite of products and providing go-to-market support for our newest product, Privacy Lens.


Responsibilities:


  • Research and audit the competitive landscape in Europe to help inform product and brand positioning, and overall marketing strategy
  • Lead localization efforts for an array of content types including product, marketing assets, sales enablement material, and web copy
  • Build partnerships with stakeholders across Engineering, Sales, Product, and Customer Success
  • Support development of content, presentations and other collateral that conveys the core product attributes and value to our customers, ensuring consistent and compelling messages, and helping to drive forward new initiatives, such as:
    • creation of customer case studies, working closely with local Client Services and Sales to develop content
    • creation of multi-lingual white papers, e-books and other downloadable content
  • Continuous research and monitoring of market developments, such as regulatory guidance and industry news to:
    • create internal communications that ensure Product, Marketing, Executive, and Sales & Services are aligned and informed
    • inform content marketing creation in your region
  • Support development of our demand generation program, particularly in Europe, including:
    • Establishing and maintaining best practices for SEM/SEO
    • Creation of content for drip campaigns, email newsletter, blog and social channels to drive awareness and demand
    • Establishing a reporting process to quantify effectiveness of demand generation efforts
    • Making recommendations about future growth opportunities
    • Supporting sponsorships and co-marketing, always working to ensure maximum impact
  • Perform website updates, ensure that sales enablement materials are updated, organized and socialized appropriately with client-facing teams
  • Support PR activities and communications with global external PR agency
  • Develop and own event marketing strategies in Europe


What we’re looking for

  • Proactive, fast learner with extremely strong research skills
  • Experience with Google Analytics, Pardot, Marketo, and other marketing tools
  • Familiarity with GDPR, CCPA, LGPD, and other global privacy regulations
  • Experience with privacy-compliant marketing strategies
  • Experience managing and releasing complex and high-quality localized products and marketing campaigns in partnership with product teams
  • Ability and desire to work cross-functionally, with global and virtual teams
  • Strong communicator, both internally and externally, to a variety of stakeholders and audiences
  • Extremely strong copywriting skills and direct experience writing B2B copy
  • Creative mindset and eye for visual design
  • A penchant for ownership, capable of taking responsibility for a project from start to finish
  • Ability to proactively manage multiple priorities and projects simultaneously, with tight timelines
  • German or French native-level speaker; professional fluency in either DE or FR, and English

Nice to haves

  • Experience in a start-up, working with small teams

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Sourcepoint Overview

Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris.

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