As a Product Marketing Manager for Criteo’s Marketing Solutions based out of our New York, Boston, Paris, or London office you will play a visible role in driving commercial and customer enablement initiatives across the globe for Criteo’s innovative Commerce Media Platform. The product marketing team informs product roadmap and brings new products to market via customer segmentation, value-based messaging, sales enablement and cross-functional marketing activation.
We’re looking for a seasoned product marketer who can serve as a strategic partner to Sales, Marketing, and Product to create demand for products through effective messaging and marketing programs. You will inform the go-to-market strategy for a component of Criteo’s Commerce Media Platform by leading initiatives such as creating buyer personas and the journey to purchase, target audience segmentation, product launch & roadmap prioritization, product positioning & messaging, and both qualitative and quantitative insights from customer and market research.
What You'll Be Doing
Be the product marketing expert for a component of Criteo's Commerce Media Platform by:
Analyzing the market landscape and competition
Researching customer needs and trends
Providing Product Management customer and market requirements
Understanding the buyer and user journey to shape the roadmap
Develop Marketing Launch Plans to increase awareness and adoption of Criteo’s solutions in partnership with our marketing teams.
Maintain a Release & Comms calendar for your product area to be able to share with anyone anytime
Develop, test, iterate & maintain & iterate positioning and messaging guides and one-pagers demonstrating the clear value of Criteo solutions
Own the creation and delivery of how customers are enabled throughout their journey and lifecycle, from in-product marketing, to instructional content, to best practice guides, sales decks, and more.
Understand what it takes to make sales and account strategy teams around the globe activated and ready to sell new and existing offerings to the target audience.
Package solutions that resonate with sales and unlocks spend growth
Partner closely with product management, sales, and marketing to drive initiatives forward
Who You Are
You love storytelling and care deeply about the voice of the customer for the business. You have exceptional communication skills, and a lean-in, results-oriented attitude. You are adept at crafting impactful customer-focused product messaging, understand what makes a compelling value proposition, confident in delivering exciting and informative customer and commercial enablement materials, and a credible partner to product managers, global & field marketing leaders and commercial teams. The ideal candidate will have:
2-4 years of B2B product marketing experience.
Exceptional verbal and written communication skills to internal stakeholders and external parties.
Experienced in audience-first platforms, digital advertising and adtech, first party data marketing and/or identity solutions
Ability to work cross-organizationally to align multiple stakeholders and teams, especially with Sales, Marketing, and Product Management.
Highly collaborative work style
Strong interpersonal & organizational skills and attention to detail
BA or BS in marketing, business, computer science/engineering or related field.
Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.
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