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Senior Campaign Optimization Manager

VideoAmp / New York / Technical Services
Job Overview

We are looking for a Senior Campaign Optimization Manager who will be responsible for activation through optimization of digital/linear. You are passionate about all things data and tech, and have extensive knowledge of the digital space/programmatic industry. You are accomplished in the areas of all campaign launch and execution matters and you are ready to support the strategic objectives of a highly cross-functional organization.

Roles & Responsibilities

  • VideoAmp is looking for a high energy ad tech star who understands the fast changing Video and TV landscape. This person can dive into details and craft a story and create value from data. We are looking for someone who can execute programmatic video campaigns by planning, managing, and optimizing performance. The ideal candidate is a self starter who wants to learn about the latest technology in a dynamic space.
  • Manage a portfolio of campaigns to ensure a timely launch, successful performance and full delivery.
  • Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
  • Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
  • Establish and successfully manage against implementation timelines.
  • Ensure projects are on track, so that accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
  • Be an SME in 1 or more given subjects educating the wider Campaign Optimization and Client Success teams on adjustments to the
  • Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
  • Mentor team members in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.

Required Experience/Skills

  • Strong knowledge of the programmatic industry and 3+ years working in Ad Tech. Video specific background preferred
  • Expertise managing campaigns of different sizes and goals in major DSPs, or working with SSPs on publisher's side.
  • Exposure to HTML, JavaScript, & Flash
  • Ability to think critically about both client needs and internal solutions
  • Strong work ethic and autonomous initiative; desire to work in a fast-paced, results-driven environment
  • Exceptional communication skills, both written and oral
  • Background in programmatic media buying and campaign optimizations
  • Experience and passion for being in a hybrid AdOps/Programmatic Trading/Campaign Management role
  • Strong analytical skills and ability to recognize trends
  • Extremely detail oriented, organized and process driven
  • Quick learner who loves to pick up new tools/skills
  • Familiarity with third party verification vendors (AdSafe, MOAT, DoubleVerify, IAS, Nielsen, comScore)
  • Experience with SQL

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VideoAmp Overview

The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.

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