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Senior Manager, Marketing Operations

Criteo / Barcelona / Marketing & Communications
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Job Overview

Criteo is looking for a Senior Manager, Marketing Operations to join its Global Growth, Digital and Operations team, and lead our Global Marketing Operations strategy.

This role is focused on coordinating our Marketing Operations intiatives across Data, Systems, Process and Tools to support our business ambition of becoming the leading Commerce Media Platform of the future.
It will require you to have deep expertise in B2B Marketing, spanning across data, marketing automation, account-based marketing and processes optimization, as well as strong interpersonal and stakeholder management skills. Having experience with tech businesses operating on the enterprise, mid-market and agencies segment will be a plus.
Finally, the successful candidate will have a passion for innovation, strategic planning, problem solving and a strong interest for coaching and mentoring collaborators.

What you will do :

  • Define and own the Marketing Operations roadmap:
  • Partner with the Director of Digital, Growth and Operations to plan our yearly roadmap
    Be accountable for the delivery of the roadmap, ensure its alignment with business goals and visibility with our senior leaders

  • Provide cross-functional expertise and support:
  • Act as a senior expert within the Marketing Operations team on Data, Analytics, Automation and Systems topics
    Collaborate with our Data, Analytics and Processes leads to ensure projects are delivered according to the defined roadmap, and in line with business needs

  • Build, maintain and optimize Criteo’s MarTech stack:
  • Identify technology gaps in line with Criteo’s growth ambition
    Define Marketing’s yearly IT roadmap in partnership with our Marketing Data, Analytics and Field Marketing Leads
    Own the Marketing TechStack budget, manage accesses and vendors
    Be Criteo’s central IT team’s main point of contact, manage dedicated IT workload
  • Own Marketing & Sales alignment initiatives (Lead Management, ABM):
  • Act as the key Marketing representative for our Sales Operations organization
    Design and roll-out processes and workflows to streamline and optimize the Lead to Revenue journey, with a focus on lead scoring and lead quality optimization
    Provide ABM strategy and processes expertise to the Marketing and Sales teams, to ensure adoption and success of our ABM initiatives

    Who you are :

  • 7-10 experience in Marketing Operations
  • Experience in B2B, SaaS, ideally in a multiproduct environment. Knowledge of the Adtech industry a plus
  • Must have experience with the implementation and optimization of CRM (SalesForce), Marketing Automation (Pardot) and ABM (DemandBase)
  • Enterprise and Commercial segment experience; Industry marketing experience a must
  • Experience in a rapid-paced environment, Adaptability to change and ability to deal with ambiguity
  • Experience managing, mentoring, and developing a team toward a high standard of excellence
  • Self-starter who is committed to the job and drives empowerment and accountability
  • Proven organizational skills and ability to prioritize and manage multiple tasks, events, projects and deadlines
  • Latest Jobs at Criteo

    Criteo Overview

    Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

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