Criteo is looking for a Senior Manager, Marketing Operations to join its Global Growth, Digital and Operations team, and lead our Global Marketing Operations strategy.
This role is focused on coordinating our Marketing Operations intiatives across Data, Systems, Process and Tools to support our business ambition of becoming the leading Commerce Media Platform of the future.
It will require you to have deep expertise in B2B Marketing, spanning across data, marketing automation, account-based marketing and processes optimization, as well as strong interpersonal and stakeholder management skills. Having experience with tech businesses operating on the enterprise, mid-market and agencies segment will be a plus.
Finally, the successful candidate will have a passion for innovation, strategic planning, problem solving and a strong interest for coaching and mentoring collaborators.
Define and own the Marketing Operations roadmap:
What you will do :
Partner with the Director of Digital, Growth and Operations to plan our yearly roadmap
Be accountable for the delivery of the roadmap, ensure its alignment with business goals and visibility with our senior leaders
Provide cross-functional expertise and support:
Act as a senior expert within the Marketing Operations team on Data, Analytics, Automation and Systems topics
Collaborate with our Data, Analytics and Processes leads to ensure projects are delivered according to the defined roadmap, and in line with business needs
Build, maintain and optimize Criteo’s MarTech stack:
Identify technology gaps in line with Criteo’s growth ambition
Define Marketing’s yearly IT roadmap in partnership with our Marketing Data, Analytics and Field Marketing Leads
Own the Marketing TechStack budget, manage accesses and vendors
Be Criteo’s central IT team’s main point of contact, manage dedicated IT workload
Own Marketing & Sales alignment initiatives (Lead Management, ABM):
Act as the key Marketing representative for our Sales Operations organization
Design and roll-out processes and workflows to streamline and optimize the Lead to Revenue journey, with a focus on lead scoring and lead quality optimization
Provide ABM strategy and processes expertise to the Marketing and Sales teams, to ensure adoption and success of our ABM initiatives
7-10 experience in Marketing OperationsExperience in B2B, SaaS, ideally in a multiproduct environment. Knowledge of the Adtech industry a plusMust have experience with the implementation and optimization of CRM (SalesForce), Marketing Automation (Pardot) and ABM (DemandBase)Enterprise and Commercial segment experience; Industry marketing experience a mustExperience in a rapid-paced environment, Adaptability to change and ability to deal with ambiguityExperience managing, mentoring, and developing a team toward a high standard of excellenceSelf-starter who is committed to the job and drives empowerment and accountabilityProven organizational skills and ability to prioritize and manage multiple tasks, events, projects and deadlines
Who you are :