Captify has created a dedicated insights division – Sight. The vision being to provide our clients with high quality insights that genuinely enable them to increase their understanding of dimensions including intent signals, consumer interests, product perception, inner life moments and direct and indirect influences. Ultimately informing faster and more effective business decisions.
The role as an Insights strategist will be working as part of the UK team, responsible for helping lead the function in the delivery of high-quality differentiated insights to our clients. The strategist will work closely as a partner with the Sales and Client Strategy teams, gaining deep understanding into some of the UK’s largest advertiser’s business objectives. Identifying how Insight Studio is able to create value to our clients, acting as a partner unlocking true insight that enables them to define both the audiences as well as their marketing strategies. The role is both internal and external facing, as the strategist’s role will be to both be a client facing evangelist and a translation layer into the team's analysts.
The role is both analytically focused, and therefore requires an individual with technical ability, with experience of working with data in the media area (potentially agency or client side) a preference. As well as being commercially orientated, understanding a client’s business challenges and how to approach them to deliver compelling data driven insights. We believe in collaboration, one of our core values being to “build this together” therefore expect to work with every part of our business.
Captify are the largest holder of 1st party consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search and in-app search.