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Job Overview

ID5 is looking for a Marketing Manager with strong demand generation competency to help create interest in and excitement for ID5’s services to attract and retain customers and drive revenue. The successful candidate will use their skills and strategic knowledge to help ID5 maintain its leading position in Europe and further penetrate the US market and other regions globally. The role requires the development and management of events, content and campaigns that resonate with ID5’s target audience, generate new leads and fine-tune their customer experience. The candidate will also oversee all of the tactics used to develop and cultivate long-term relationships with ID5’s partners.

Who does this role report to?

Senior Director, Marketing & Communications

What will you do?

  • Develop and execute a demand generation plan and strategy that aligns with key business goals and drives leads and sales pipeline
  • Develop a deep understanding of ID5’s target audience and personas, their needs and how ID5 can support them
  • Assist in content development to target consumers throughout the customer lifecycle
  • Develop, and execute email marketing campaigns to generate and nurture existing leads
  • Organise and manage ID5’s own in-person and virtual events to increase awareness and attract prospects and clients
  • Identify sponsorship opportunities that help to strengthen ID5’s thought-leading position and that help to generate new business
  • Identify and manage co-marketing opportunities and build relationships with ID5’s key partners to help maintain and deepen the partnership in collaboration with the VP of Strategic Accounts and the Customer Success team
  • Measure and analyse marketing performance and ROI

What are we looking for?

  • 3-5 years of professional B2B marketing experience, preferably with a SaaS company
  • Experienced in designing and implementing multi-touch, multi-channel marketing program plans
  • Strong experience with marketing automation, CRM tools, and Google Analytics
  • Excellent analytical skills with experience measuring marketing attribution
  • Excellent communication, presentation, and writing skills
  • Quick learner, organised and self-motivated with the ability to define goals and prioritise work
  • Ability to work cross-functionally and to build strong relationships with business stakeholders and partners
  • Experience in the programmatic / ad tech industry is preferred but not required

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ID5 Overview

ID5's ambition is to provide premium media owners and independent technology providers with a transparent, scalable, privacy compliant advertising identity solution to help them fight back against these platforms. To accomplish this, ID5 has built the first shared identity platform for the advertising technology industry. ID5 was created by seasoned ad tech specialists with 30+ years of combined experience. It was launched in September 2017 and raised a seed funding round in March 2018. It currently employs 10 people in London and Paris.

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