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Programmatic Trading Manager

Xaxis / Bangkok / Client Services & Strategy
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Job Overview

Xaxis is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Programmatic Trading Manager to join to join us.

This person will provide an experience sales/ business development with demonstrated success in programmatic and performance media marketing in the digital marketing sector. As a client engagement manager, you will manage business development and client relations in Thailand, representing Xaxis & Light Reaction and selling to agencies as well as directly to end clients.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to Client Development Director – Xaxis, Thailand

3 best things about the job:

  • Be part of Xaxis Group, the programmatic media and audience group of companies and the fastest growers in digital advertising within GroupM.
  • You have a chance to help build the revenues and business across our agencies and their direct clients from scratch and claim future success.
  • You will collaborate with and learn from the expertise group of quick witted, humorous, and extremely dedicated coworkers, clients and technology partners whom are all passionate about digital media.

  • Measures of success – In three months:

    • Educate yourself fully on programmatic media with audience data, technologies, trends, benchmarks and other useful knowledge on programmatic landscape so you are equipped to act as Xaxis’s point of contract for the GroupM agencies.
    • Reached out to and established connections with all agency contracts active in branding and performance advertising.
    • Taken full control of the end-to-end process for existing digital media opportunities, briefs, proposals, campaigns and reports.

    In six months:

    • Proactively build, qualify and manage a pipeline of opportunities.
    • Using consultative sales process to identify business needs we can address within the clients.
    • Respond to and follow up on brief received both internally as externally with partners and orchestrate the inputs from the strategy, creative and technical teams to develop innovative solutions for clients.

    In 12 months:

    • Assist the agencies as needed to develop their own programmatic media branding and performance advertising plans.
    • Define a phased development plan for growth / success with respect to our biggest clients.
    • Ensure a high of level of service has taking place from the Thailand office to our clients, which can be justified via campaign metrics etc.

    Beyond 12 months, you would be able:

    • To demonstrate Xaxis & Light Reaction offer are the best in class programmatic branding
    • and performance solution for our agencies and clients. This would be resulting in a marked
    • increase in percentage of programmatic spends within overall digital billings, and you
    • would have a clear roadmap to increase this billing substantially again over the following 12 months.

    What you will need:

    • Experience in one of the following; an existing “agency trade desk”, technology provider, programmatic advertising publisher/network, a performance- or affiliation business, a full service DSP, a specialist programmatic agency or a digitally savvy media owner.
    • Proven ability to work at senior management level across disciplines and locations and develop and articulate programmatic media offerings in client and market friendly terms.
    • Highly developed and effective communication skills.
    • Flexible/ “can do attitude” to solve problems and look for solutions and not be daunted by new challenges or ambiguity.
    • Strong management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you.
    • Experience driving revenue growth with emerging opportunities and established partnerships.

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    Xaxis Overview

    Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.

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