The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.
Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and eight data centers worldwide.
We are looking for a smart, passionate, and experienced Vice President (VP) of Product Marketing to join our marketing leadership team and own PubMatic’s global product marketing, go-to-market launches and sales enablement strategies. As a key leader within PubMatic’s commercial organization, this individual will help drive business growth and product adoption, partnering closely with company leadership, product management, sales teams and the wider global marketing organization.
As VP of Product Marketing, you will translate our product vision into prioritized go-to-market programs across product lines and contribute to the strategic direction of our products . You will lead the team of product marketers responsible for the messaging, packaging, and delivery of our products to market and evangelize the Product Marketing function across the PubMatic organization.
Your Responsibilities Will Include
Establish a vision for the product marketing organization and lead our team of high-performing product marketing professionals
Ensure global alignment and regional flexibility of go-to-market plans that drive measurable pipeline impact and cross-sell opportunities into existing accounts
Collaborate with product management to define and evangelize product strategy and translate it into differentiated, value-based positioning and successful go-to-market programs
Partner with PubMatic’s global marketing team to ensure effective thought leadership and ongoing relevancy in the market, including PR, client communications, events, and more
Develop relationships with key customers and partners, helping turn them into advocates
Make data-driven decisions to hit company goals
Communicate effectively and often to ensure all stakeholders are aligned
Establish KPIs and track performance of your team’s efforts to ensure that desired business outcomes are met
10+ years of experience with Product Marketing, Marketing and/or Product Development in ad tech, digital media or advertising industries
Demonstrated experience as a people-focused leader with proven ability to build creative, collaborative teams; empower and develop people; and link performance to overall business objectives
Proven experience with determining product-market fit and delivering products to market, including an affinity for sales enablement
Appetite for change and experience transforming teams
Ability to lead and communicate cross-functionally with sales, product management, leadership, engineering and other departments
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Good time-management skills
High energy, charismatic, innovative, creative individual
Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions
BA/BS or equivalent working experience
Desired Skills and Experience
Master’s in Business Administration (MBA) degree preferred
Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
Ability to travel domestically and internationally ~25% of the time
PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses. PubMatic’s publisher-centric approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 13 offices and nine data centers worldwide.
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