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Job Overview

Key relationships -

  • Internal: leads of various teams (campaign, trading, sales/marketing, analytics)
  • External: customers

ROLE PURPOSE

  • 70-80% Individual Contributor & 20-30% Operational management
  • Responsible for self delivery, delivery management, mentoring and setting up high standards of work for A1 & A2
  • Responsible for driving operational excellence and cultural values within team
  • IC focus on building unique QBRs and driving advanced activation & solutions catalog
  • Active participant in recruitment, branding and external events organization/participation

Key Responsibilities

Success Indicators/Outcomes

Analytical Focus

- Define business problem, identify key questions and future outcomes

- Executive synthesis and Recommendations

- Predictive analytics

Campaign Management

- DSP Exploration

- API explorations and new data sources integrations : Initiation, Ideation & Execution

- Advanced activation: Ex: Pred RTG/CDE/VBS

- AMAP/Automations for Advanced Campaign reporting and trader efficiency

Insights

- T1 & T1+ Accounts Brainstorming & identification of upselling opportunities

- Influencing Insight processes in the pod

- Insight planning for strategic insights - brainstorm and roadmap

- Insights strategic planning and brainstorming with A2 for business growth

- Advance analytics use cases

- SBR Execution (differentiator from QBR)

Reporting/

Dashboard

- Solutions: Ideation, execution & delivery management

- Using the Business understanding to drive course correction, planning and brainstorming

Market Connect

- Initiate & drive vertical focus & solution

- Process improvements: suggestions & adoption

Custom Solution & Local Products

- Driving adoption of custom solutions

- Identifying opportunities for custom solutions

- Advance solutions execution - Product/DSP/Vertical: Ex: Cast/CTV/DOOH/Data Partners/Movie moments

Media Products

- Advanced product SH/Lead SH - Planning internal automations, reviewing product roadmap, de-duplicating analyst automation efforts, clear RnR between product and analyst teams. Ex - Measure, Motion, CAST

Operations

- AM Backup

- Recruitment: Active participation for A1 & A2 roles

- Branding

- External events

- Best practice enforcement. Ex - JIRA, Meeting timings, Communication etiquettes

- Delivery management for Interns and A1

People & Culture

- Driving MiQ culture within A1, A2

- Mentoring A1 & A2 for innovation

SKILLS

Must Have

  • Python/R
  • Descriptive & Inquisitive analysis
  • API Integrations
  • Mentoring
  • Storytelling and Visualization
  • Strong written & verbal communication

Good to Have

  • PySpark
  • Interviewing
  • Public Speaking
  • Pod Strategy
  • Advanced Analytics - ML and Statistics
  • JIRA
  • Stakeholder Management

Essential attributes-

  • Focuses on Continuous learning – on the job and as well as training programs
  • Good communication skills - Independently able to drive internal and external calls with multiple stakeholders
  • Being the expert and go-to person for AiQ infrastructure, data sources, coding skills, business acumen, analytical methodologies etc.
  • Continuous exploration of technology for better addressing of client’s problems, saving internal execution time, making work execution efficient
  • Being a role model for Analyst-I & Analyst II within the team and focused on making them better

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MiQ Overview

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.

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