Analyst IIl

Key relationships -

• Internal: leads of various teams (campaign, trading, sales/marketing, analytics)
• External: customers

ROLE PURPOSE

• 70-80% Individual Contributor & 20-30% Operational management
• Responsible for self delivery, delivery management, mentoring and setting up high standards of work for A1 & A2
• Responsible for driving operational excellence and cultural values within team
• IC focus on building unique QBRs and driving advanced activation & solutions catalog
• Active participant in recruitment, branding and external events organization/participation

Key Responsibilities

Success Indicators/Outcomes

Analytical Focus

- Define business problem, identify key questions and future outcomes

- Executive synthesis and Recommendations

- Predictive analytics

Campaign Management

- DSP Exploration

- API explorations and new data sources integrations : Initiation, Ideation & Execution

- Advanced activation: Ex: Pred RTG/CDE/VBS

- AMAP/Automations for Advanced Campaign reporting and trader efficiency

Insights

- T1 & T1+ Accounts Brainstorming & identification of upselling opportunities

- Influencing Insight processes in the pod

- Insight planning for strategic insights - brainstorm and roadmap

- Insights strategic planning and brainstorming with A2 for business growth

- Advance analytics use cases

- SBR Execution (differentiator from QBR)

Reporting/

Dashboard

- Solutions: Ideation, execution & delivery management

- Using the Business understanding to drive course correction, planning and brainstorming

Market Connect

- Initiate & drive vertical focus & solution

- Process improvements: suggestions & adoption

Custom Solution & Local Products

- Driving adoption of custom solutions

- Identifying opportunities for custom solutions

- Advance solutions execution - Product/DSP/Vertical: Ex: Cast/CTV/DOOH/Data Partners/Movie moments

Media Products

- Advanced product SH/Lead SH - Planning internal automations, reviewing product roadmap, de-duplicating analyst automation efforts, clear RnR between product and analyst teams. Ex - Measure, Motion, CAST

Operations

- AM Backup

- Recruitment: Active participation for A1 & A2 roles

- Branding

- External events

- Best practice enforcement. Ex - JIRA, Meeting timings, Communication etiquettes

- Delivery management for Interns and A1

People & Culture

- Driving MiQ culture within A1, A2

- Mentoring A1 & A2 for innovation

SKILLS

Must Have

• Python/R
• Descriptive & Inquisitive analysis
• API Integrations
• Mentoring
• Storytelling and Visualization
• Strong written & verbal communication

Good to Have

• PySpark
• Interviewing
• Public Speaking
• Pod Strategy
• Advanced Analytics - ML and Statistics
• JIRA
• Stakeholder Management

Essential attributes-

• Focuses on Continuous learning – on the job and as well as training programs
• Good communication skills - Independently able to drive internal and external calls with multiple stakeholders
• Being the expert and go-to person for AiQ infrastructure, data sources, coding skills, business acumen, analytical methodologies etc.
• Continuous exploration of technology for better addressing of client’s problems, saving internal execution time, making work execution efficient
• Being a role model for Analyst-I & Analyst II within the team and focused on making them better