Product Marketing Manager

As ID5’s first Product Marketing hire, you will be responsible for supporting the overall marketing strategy, product requirements, and leading sales enablement in order to present ID5’s solutions to new and existing clients as well as industry bodies and initiatives in the best possible way.

Responsibilities:

• Translate technical details into benefits for the user/client and craft compelling messages across marketing channels (case studies, landing pages, brochures, etc.)
• Develop product marketing strategies (pricing, advertising, product launching)
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
• Conduct competitive analysis and market research
• Follow and analyse market trends to position products better
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Organise and manage the product training process and resources for the commercial team and to onboard new team members
• Represent ID5 within industry initiatives (IAB Europe 3PC task force, Project REARC, etc.)

Qualifications

• Deep understanding of technology and ability to present and write about it convincingly

• Ability to write long and short form content, to design diagrams, and to condense topics in an easily digestible way
• Experience in the programmatic / ad tech space is highly valued
• Good stakeholders management, especially given the cross-functional nature of the role
• Ability to deal well with ambiguity
• Analytical skills and ability to work with data
• 5 years experience in a product marketing role in a tech environment, or 3 years experience in a product marketing role in ad tech
• Fluent in English, and other EU language preferable

What we offer to our talent

• Remote working: you can work from anywhere in the world
• A competitive compensation package, including stock options in ID5
• WeWork membership and option to work from different WeWork locations
• Regular offsites to enjoy face-to-face time and to bond further with your colleagues
• A dynamic environment that offers room for growth and development to all employees
• A friendly, international and multicultural team
• We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive