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Strategy Lead, Video Analyst

Flashtalking / New York / Client Services & Strategy
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Job Overview

The Strategy team serves as Flashtalking’s engine for scalable growth by focusing on three key objectives: (1) accelerating revenue; (2) elevating Flashtalking’s market leadership position; and (3) building new business capabilities. Ours is a small team of smart, energetic, and highly motivated individuals who exercise leadership by serving the needs of our clients and commercial team.

The ideal candidate is a smart, highly energetic, intellectually curious professional who is motivated to make a tangible impact on the business. He/she may have an MBA and/or 2-3 years of management consulting experience or, alternately, 3-5 years of experience working in the digital marketing organization of a major brand in one of our target verticals. Digital marketing experience is a must; knowledge about the paid media ad tech ecosystem is a plus. He/she must be a self-starter with a demonstrated ability to build collaborative relationships both internally and with clients. He/she must be a good business writer - as we author all our own content – and a strong presenter.

Primary Job Functions

  • Bringing our video offering to market, supporting the sales effort, and representing industry thought leadership. 

  • Market facing role:

    • Attend conferences as a Flashtalking representative.

role expectations

  • Go To Market   

    • Define our strategy 

    • Packaging up our offering to the marketplace to build awareness and drive demand 

  • Project Management 

    • Assist in the collaboration, coordination and alignment with Product, Marketing and other stakeholder groups 

    • Coordination and alignment across groups to drive GTM strategy 

    • Ensuring initiatives are moving forward at rapid pace 

  • Market Facing External Execution 

    • Support Sales Teams 

      • Be the expert who can get in the room to provide support to sales as the SME 

      • Training – get the organization smart  

    • Partnerships 

      • Initiate relationships with key partners to drive product adoption 

      • Set up and lead meetings with key partners 

      • Pursue co-marketing opportunities 

      • Interface with Business Development on partner contracts 

    • Industry Expertise 

      • Industry webinars, writing thought leadership pieces, driving PR roadmap  

      • Stay current with industry changes  

      • Monitor competitive landscape

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Flashtalking Overview

Flashtalking is a data-driven ad management and analytics technology company, we use data to personalise advertising in real-time, analyse its effectiveness and enable optimisation that drives better engagement and ROI for sophisticated global brands. Our platform leads the ad management and analytics market by providing advertisers with innovative products, services and support to create, activate and measure data-driven digital advertising across desktop, mobile and connected TV.

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