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Business Development, Director

Flashtalking / New York / Sales & Sales Support
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Job Overview

The ideal candidate is passionately knowledgeable about the ad-mar tech space. He/she is energetic and can easily prioritize and multitask in a fast-paced environment. The candidate is highly articulate in discussing complex technical products, solutions and implementations and work across several cross functional teams. He/she is professional, polished, and service-minded, and with superior communication and networking skills can deepen relationships with a wide range of qualified partners.

The ideal candidate is a smart, highly energetic, intellectually curious professional who is motivated to make a tangible impact on the business. He/she may have an MBA, management consulting experience or, alternately, 3-5 years of experience working in a related ad-technology business with strong relations across the industry and ecosystem. He/she must be a self-starter with a demonstrated ability to build collaborative relationships both internally and with clients.

Primary Job Functions

  • Commercial lead for CTV/OTT publisher/platform partnerships, SSAi providers, measurement, data partners and Identity solutions for CTV/OTT.

  • Drive adoption of OTT/CTV Video capabilities and help position FT as leading OTT/CTV video platform with partners, agencies, advertisers and industry and at events (press & conferences).

  • Leverage relations with existing clients to establish partnership programs with leading OTT/CTV publishers & platforms.

  • Work with Marketing/Sales/Strategy teams to create internal and external materials.

  • Provide subject matter expertise to sales/account teams where OTT/CTV and Identity solutions are required.

  • Cross functional role will include Identity partnerships to enable personalization and measurement within FT OTT/CTV product capabilities. Work with Identity partners to integrate and leverage ID solutions.

  • Cross functional role will include building and maintaining relations with ecosystem partners; DSPs, DMPs, Measurement, Identity, Verification, CDPs, Data Providers and other ecosystem requirements. Work closely with integration teams to support platform integrations.

  • Support new business and product lines as we expand into new market verticals, such as OTT Video Verification and other verification services; coordinate and establish relations with SSP/Publisher for Verification services.

  • Explore sales channel opportunities with existing/new DSP/Media partners.

Success Criteria

  • Drive CTV/OTT adoption of FT tags for delivery (where possible) tracking and measurement.

  • Help shift industry perception and positioning of FT Video capabilities.

  • Drive adoption Identity Framework solution within ecosystem partners.

  • Drive incremental overlay revenue.

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Flashtalking Overview

Flashtalking is a data-driven ad management and analytics technology company, we use data to personalise advertising in real-time, analyse its effectiveness and enable optimisation that drives better engagement and ROI for sophisticated global brands. Our platform leads the ad management and analytics market by providing advertisers with innovative products, services and support to create, activate and measure data-driven digital advertising across desktop, mobile and connected TV.

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