Strategy Lead, Video Director

The Strategy team serves as Flashtalking’s engine for scalable growth by focusing on three key objectives: (1) accelerating revenue; (2) elevating Flashtalking’s market leadership position; and (3) building new business capabilities. Ours is a small team of smart, energetic, and highly motivated individuals who exercise leadership by serving the needs of our clients and commercial team.

The ideal candidate is a smart, highly energetic, intellectually curious professional who is motivated to make a tangible impact on the business. He/she may have an MBA and/or 2-3 years of management consulting experience or, alternately, 3-5 years of experience working in the digital marketing organization of a major brand in one of our target verticals. Digital marketing experience is a must; knowledge about the paid media ad tech ecosystem is a plus. He/she must be a self-starter with a demonstrated ability to build collaborative relationships both internally and with clients. He/she must be a good business writer - as we author all our own content – and a strong presenter.

Primary Job Functions

• Bringing our video offering to market, supporting the sales effort, and representing industry thought leadership. 

• Market facing role:

  • Attend conferences as a Flashtalking representative.

role expectations

• Go to Market   

  • Define our strategy: 

    • Who are we targeting? 

    • How we are messaging. 

    • Define value proposition. 

  • Packaging up our offering to the marketplace to build awareness and drive demand. 

• Project Management 

  • Lead the collaboration, coordination and alignment with Product, Marketing, and other stakeholder groups. 

  • Coordination and alignment across groups to drive GTM strategy. 

  • Ensuring initiatives are moving forward at rapid pace. 

  • Holding regularly scheduled status meetings with senior leadership 

• Market Facing External Execution 

  • Support Sales Teams 

    • Be the expert who can get in the room to provide support to sales as the SME. 

    • Training – get the organization smart.  

  • Partnerships 

    • Initiate relationships with key partners to drive product adoption. 

    • Set up and lead meetings with key partners. 

    • Pursue co-marketing opportunities. 

    • Interface with Business Development on partner contracts 

  • Industry Expertise 

    • Industry webinars, writing thought leadership pieces, driving PR roadmap.  

    • Stay current with industry changes.  

    • Monitor competitive landscape.