The Amobee Performance Strategist is responsible for maximizing performance to drive growth and acts as a consultant on campaign design, optimization, and testing. The Performance Strategist is responsible for advanced campaign design and troubleshooting, partnering closely with account teams and internal departments. In addition, the Performance Strategist analyzes advanced data sets and develops and documents best practices to create efficiencies across design, setup, monitoring, optimization, and reporting. The Performance Strategist leads vertical knowledge sharing and identifies product development needs, collaborating both internally and externally with clients, partners, Product Managers and Application Science teams.
The world’s leading independent advertising platform, Amobee unifies all advertising channels—including TV, digital and social—across all formats and devices, providing marketers with streamlined, advanced media planning capabilities powered by in-depth analytics and proprietary audience data. In 2018, Amobee acquired the assets of Videology, a premier software provider for advanced TV and video advertising. Amobee’s platform, with the addition of Videology’s technology, provides the most advanced advertising solutions for the convergence of digital and advanced TV, including linear TV, over the top, connected TV, and premium digital video.