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Programmatic Client Success Manager

Xaxis / London / Client Services & Strategy
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Job Overview

The Agency Team in GroupM Digital comprises four separate teams that are organized around our agencies, with three teams focused on 1. Mediacom and Essence, 2. Mindshare and M/Six, and 3. Wavemaker, with a further 4. Pan-Regional team working to service multi-national Xaxis clients. The teams are responsible for delivering programmatic activity for our agencies’ clients, from brief response through to activation across different Xaxis products and different commercial models including Xaxis and our fully disclosed service. As programmatic specialists, this team have in-depth knowledge across a breadth of topics and ensure that this knowledge is used in the best way to meet our clients’ need. The Agency Team also includes agency-allocated Digital Strategists who provide strategic thinking and guidance on the best application of GroupM products, services and technologies for our agencies' clients and work to ensure our programmatic activation is connected to our full range of digital capabilities to deliver the best possible outcomes for our clients.

About the role

The Client Success Manager will be accountable for several accounts, handling all activity end-to-end and using our tools and platforms to deliver excellent campaign performance. The CSM will develop deep knowledge about clients and their goals through positive relationships with key account, acting as a trusted advisor.

Role requirements

Deliver a great service – our agency partners are our primary customers, so you will interact well with agency colleagues, impart your knowledge, and constantly improve the reputation of Xaxis through your attitude and the work you do. You will articulate the value Xaxis provides for each client through effective and insightful reporting.

Deliver results – you will understand and deliver the key objectives for every client account you work on. You will deliver operational excellence, monitoring performance & troubleshooting, hitting client metrics and improving on our business performance.

Drive business growth – the growth of our business depends on the increased adoption of our products, so you will comprehend the client benefits of all our products and upsell wherever possible. You will maintain accurate pipeline and campaign information across all key systems including Salesforce, Radia and AppNexus.

Demonstrate programmatic expertise's – you will need a high level knowledge of programmatic Campaign Management to demonstrate with the agencies and with clients. Ensure first-rate operational execution for yourself, hitting client KPIs whilst maximizing margin. Be an expert in programmatic execution, through both platform knowledge and a strong comprehension of industry trends and competitor offerings. Knowledge of programmatic strategy, how to build and question agency planning versus our products/execution e. g translating agency requests to DSPs setups.

The behaviours we are looking for

Collaboration – working with multiple stakeholders to deliver the desired results.

Innovation – rapidly learning and articulating new value propositions and building case studies to drive client investment in our products.

Leadership – imparting your knowledge with your Execs, setting the example that they can model themselves upon. Spotting issues in advance and taking appropriate action. Being firm with internal and external parties when necessary, knowing when to say “no”.

The skills we are looking for

Application of industry & technical knowledge – knowledge of internet functionality, the online advertising industry, trends, technologies, and pricing models. Strong programmatic knowledge and how to use our platforms to meet client objectives. A deep understanding of our competitors to be able to articulate our USPs versus theirs.

Professionalism – be well organized, able to multi-task and handle your own time effectively, and able to work to deadlines. Understanding and effective use of key business systems, and strong Excel and PowerPoint skills.

Good communication – effective communication with colleagues to ensure successful teamwork. Able to explain our product offering in a compelling way to agency colleagues, and to clients. Tailoring our message to the audience to tell a conclusive story.

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Xaxis Overview

Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.

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