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Director of Content & Community


NextRoll / San Francisco / Marketing & Communications
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Job Overview

At AdRoll, we enable ecommerce marketers and the brands they work with to run their multi channel digital marketing activities in one place. The content we create and the community we build helps to educate and empower these marketers in making them successful in their role.

We are looking for a leader who sees Content and Community as two sides of the same coin; an opportunity to connect with our audience of ecommerce marketers in an engaging and scalable way to grow brand awareness, engagement and new customers for AdRoll through Content and Community efforts

You will manage a team of content writers and social media experts, and together you will drive engagement with our audience by plugging into various online and offline channels—including but not limited to our website, social media, paid media, events and more—to meet our audiences where they are. You will educate and enable our audience through the content and community strategy that you build.

You are an authentic communicator who understands the value of developing communities and relationships. This player-coach role will lend expertise in community building and content strategy to AdRoll.com as our first Director of Content and Community. There will be a lot of white space in this role to really come in, make it your own, and have an impact.

This role is open in our San Francisco, New York City, Salt Lake City offices, or Remote.

Proof of COVID-19 vaccination is required to enter a US NextRoll office. Please notify us to request accommodation.

Not sure that you might not be perfect for this role? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make:

  • Develop and execute on a strategy to build a community where e-commerce marketers can come to learn and develop their craft.
  • Develop a content strategy to engage prospects and move them through the marketing funnel in a way that connects them to our brand promise.
  • Understand and report on the leading and lagging indicators that show the impact of Content and Community on awareness, new customer acquisition and retention.
  • Own our blog; create content calendar and manage content production, including thought leadership, education, support, infographics, etc. using best practices in CRO and SEO.
  • Develop and execute our social media strategy, including growth and impact goals. Manage content calendar; create, curate, post and share content that drives engagement; grow audience; respond to messages; develop process to solicit content from cross functional teams.
  • Turn our marketing website into an industry-leading brand channel and inbound-lead driver through better content organization, design and storytelling.
  • Explore an influencer marketing strategy with key leaders in the industry
  • Create community and experiences by partnering with the events team to develop engagement strategies before, during and after in-person and virtual events.
  • Research industry trends and hot topics to keep AdRoll.com in the conversation.
  • Actively monitor industry groups and forums to keep a pulse on the industry and any conversations that include AdRoll.com or its competitors.
  • Experiment with new channels, messaging and platforms to grow our community

Skills you’ll bring:

  • 8-10 years of proven success building engaged communities and managing content
  • Significant team management and executive influencing experience
  • Experience translating complex concepts into digestible content and community themes
  • Strategic insight and recommendations for how content / community can/should drive engagement and lead generation.
  • Authentic communicator who loves building relationships
  • Skilled at various community and social media platforms
  • Professional and personable written and oral communication skills
  • Strong project management, prioritization and organizational skills
  • Adaptability and flexibility
  • Cross-functional collaborator who can lead, influence and work across multiple teams and functions

Benefits and perks:

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back

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NextRoll Overview

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its three business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a growth marketing platform for direct-to-consumer marketers, and NextRoll Platform Services, a platform-as-a-service for consumer and merchant marketplaces. NextRoll is a privately-held company headquartered in San Francisco, CA.

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