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Director, Events and Experiential Marketing

DoubleVerify / New York / Administration & Events
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Job Overview

As DV continues to grow rapidly in size and complexity, the business has identified the need to strengthen its marketing team with the additio­­­­­n of a Director, Events and Experiential Marketing. This individual will be responsible for developing and executing a 12-month plan for event participation across regions where DV has a presence, including: North America, EMEA, APAC and LATAM. Working together with regional marketing leadership, sales leads and PR partners, the plan will cover earned, owned and paid opportunities, as well as a plan for activation and KPI measurement for each event.

What You Will Do:
You will handle our event strategy and activation from start to finish, leading a dedicated in-house team and external contractors. As the person primarily accountable for events and their success, you will coordinate with regional sales leaders and marketing managers, regional PR partners and outside vendors. Our ideal candidate has 10+ years’ event management experience, has successfully worked on events with 500+ attendees, and has a great deal of self-sufficiency in accomplishing their duties. Our goal is to increase the quality and quantity of events we attend and host, raising our profile and delivering measurable results. We want to see enthusiastic candidates with fresh ideas and the organizational skills required to not leave anything about an event to chance. Creativity is key – especially as we thinking about how best to engage top brand marketers and publishers, connecting with our target audiences and standing out from our competition.

To be successful, you will:

  • Develop and enhance internal processes for participation and evaluation of events
  • Coordinate and negotiate with vendors, exhibitors and stakeholders during event planning
  • Work with internal leadership and event vendors to define event topics and pitch earned and paid opportunities
  • Align social media efforts with event topics, participation and thought leadership
  • Establish a clear approach to measuring event success
  • Bring creative ideas about how best to engage our target audiences
  • Manage a global team of event coordinators and marketing managers
  • Manage and maintain the events budget, ensuring projects are delivered on time and on budget

Who You Are / What You Have Done:

  • Bachelor's degree in marketing, communications or a related field
  • 10+ years’ B to B marketing experience with particular experience overseeing and executing events
  • Developed processes for evaluating events and measuring KPIs; experience doing so as part of an integrated, automated marketing program a plus
  • Strong written and verbal communication skills
  • Ability to work independently and/or facilitate communications across functional teams
  • Experience thriving in a fast-paced, team-based environment

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DoubleVerify Overview

DoubleVerify is powering the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

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