Sr. Content Marketing Specialist

As a Content Specialist at DoubleVerify you can look forward to working cross functionally with the marketing department interfacing with marketing, product marketing, and design. This is a critical role that directly influences our brand voice, product messaging, and externally-facing communications. You will develop creative copy for a variety of marketing and advertising campaigns; conduct research to support new initiatives; collaborate with other teams to produce content for events, sales support, and more.

• Responsible for creating and writing content for a variety of marketing programs and communications including blog posts, case studies, guides, sales enablement collateral, emails, white papers, and website content
• Ensure that messages are supportive of and consistent with marketing strategies
• Meet regularly with the creative and marketing teams to define content roadmap and goals
• Stay up to date with and research industry trends to inform content development
• Collaborate with marketing and design to plan and develop site content
• Optimize web content using data and effective SEO tactics
• Proofread and edit content as needed before publishing
• Work with the marketing team to create audience-specific content that supports marketing goals
• Collaborate with the marketing team to analyze content performance
• Use data to iterate, improve, and maximize results

Who you are

• Bachelor’s Degree in a related field
• 3+ years of experience in a marketing role
• 3+ years of experience writing results-driven copy
• An understanding of the digital advertising industry and related technologies
• Knowledge of B2B content marketing, trends, and best practices
• Excellent verbal and written communication skills
• Must be able to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
• Knowledge of Microsoft Suite programs (Publisher, Word, Excel, Outlook, etc.)
• HTML and Wordpress experience a plus
• Knowledge of SEO best practices a plus