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Director, Sales Enablement - Product Marketing


MiQ / New York / Product & Design
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Job Overview

We are looking for an experienced product marketing director with a track record of bringing digital advertising products to market. Reporting to our SVP US Marketing, the Director of US Sales Enablement is an influential role within MiQ responsible for building strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding and comprehension of MiQ products and verticals. This position will be tasked with building a team of product marketers to drive product launch strategies, and spearhead customized positioning, messaging and collateral for the U.S. sales organization. This leader will also be responsible for executing and maintaining our competitive strategy, internal knowledge center and sales training calendar.

The Director of US Sales Enablement is a multi-faceted leadership role. It will help us scale the product marketing function at pace with our rapidly growing US business, and work in collaboration with the Global Product Marketing team to ensure US centric launches. The ideal candidate will bring functional product marketing expertise along with strong storytelling skills to ensure MiQ’s differentiated story is resonating with clients in the market.

What You'll Do

  • Lead and grow a high-performing product marketing team to drive US strategies and customize global initiatives for the US market
  • Develop our U.S. product narratives, go to market plans and campaigns to be relevant and customized for the US market. This includes scripting & refreshing the MiQ sales narrative for the US highlighting MiQ product differentiators and industry developments
  • Act as the main stakeholder for all sales materials delivered to the US sales team; responsible for quality assurance and providing clear feedback on collateral
  • Own the go-to-market calendar for the US sales organization & ensure deliverables are executed on time and with high quality
  • Manage and execute product training sessions for the US sales team
  • Respond to industry developments through messaging or collateral to address sales opportunities (e.g. a Facebook boycott) or client concerns (e.g. Apple IDFA changes).
  • Maintain clear communication to external partners/clients or internal stakeholders; flexing communication style to persuade others and influence positive outcomes.
  • Be the voice of Product to Marketing, and the voice of Marketing to Product by driving alignment across product and business teams to unify our vision and goals for key audiences in the US market
  • Partner closely with leaders in product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our clients. Manage fast moving decisions and communications regarding our product and go-to-market strategy.

YOUR QUALIFICATIONS

  • 6 + years of professional experience with a minimum of 4 years in product marketing and 2 years in the advertising technology industry
  • Excellent persuasive communicator in both written and verbal forms, adept at crafting compelling arguments.
  • Strong Project Management skills to manage multiple deliverables at a time while managing expectations of key stakeholders and meeting deadlines
  • Creative thinker who can relate industry challenges to MiQ solutions and explain complex problems in simplified (e.g. visual) forms.
  • Detail oriented, organized and willing to get hands-on with tasks when necessary to hit deadlines and solve problems.
  • Proficient knowledge of SalesForce, sales operations best practices and incentivization programs.
  • A can-do attitude to provide energy, drive, and enthusiasm.
  • Desire to grow your career as the company scales.

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MiQ Overview

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.

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