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Job Overview

We’re looking for a Marketing Manager to own the planning, execution, measurement, and optimization of marketing activities in North America. This individual will collaborate closely with our in-market sales team and the wider marketing team across the UK and US to develop strategies that increase awareness, generate interest, and ultimately generate inbound leads.

If you’re excited about growing InfoSum’s positioning in North America, can self-start and work as part of a growing global team, we would love to hear from you.

Responsibilities

  • Manage the planning and execution of multi-channel marketing campaigns, including the use of account-based marketing
  • Develop creative campaigns that generate new leads and then convert them into sales-qualified leads via ongoing nurture campaigns and sales follow-up
  • Work with the wider marketing team on the creation of landing pages, emails, and other forms for marketing outreach in support of campaigns you manage
  • Partner with the wider marketing team to develop a content strategy, mapping assets to stages of the buyer journey
  • Collaborate with the communications team on planning events, both hosted and attended, including pre and post-event outreach
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • 4+ years of marketing experience within the adtech/martech industry, ideally in demand generation, account-based marketing, sales enablement, content marketing and event marketing
  • Proven experience in identifying target audiences and creating multi-channel campaigns that engage, educate and motivate
  • Creative, innovative and can think outside-the-box
  • Experience in setting up and optimizing Google Adwords and LinkedIn Advertising campaigns
  • Excellent communication skills both written and oral
  • Metric-driven with the ability to draw insight from complex marketing data
  • Experience with marketing and sales software such as Hubspot, Google Analytics, and SEM Rush

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Infosum Overview

InfoSum unlocks data’s limitless potential. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without ever sharing data. Customers across financial services, content distribution, connected television, eCommerce, gaming, and entertainment all trust InfoSum to seamlessly and compliantly connect their customer data to other partners through privacy-safe, permissioned, data networks.

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