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Group Director, Programmatic (Wavemaker)

Xaxis / Toronto / Client Services & Strategy
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Job Overview

The Group Director is responsible for overall management and leadership of agency Online Video, Display, emerging programmatic channels and performance teams that support a wide variety of accounts. The Group Director will maintain constant communication with the team leads within the agency and across the GroupM Canada network, as well fostering the career growth, management skills and expertise for the next generation of data-driven programmatic advertising specialists that support planning and buying of display, online video and emerging channels.

This role requires a thorough understanding of all major programmatic platforms and an ability to translate complex technical concepts to non-technical audiences. Someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions will be successful in this role. The Group Director is able to define a roadmap, team priorities, mentor direct reports, and lead content that directly influences all clients within the agency group.

Key Accountabilities:

Strategic Client and Agency Relationships

  • Identify business opportunities for new/existing clients within the agency
  • Establish and monitor KPIs and performance metrics of client campaigns
  • Work with clients and agency leadership to uncover business needs and objectives, build appropriate strategies, and identify/implement services to help achieve client goals
  • Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals
  • Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders
  • Proactively identify and solve client risks before they escalate
  • Ensure best practice optimization approaches to meet team objectives as well as workflows with internal groups
  • Base all decisions on empirical data using appropriate analytical techniques and with a strong appreciation of where assumptions are being made

Strategic Leadership

  • Demonstrate thought leadership for your clients, agency partners and the overall industry
  • Educate clients on the importance of search, social and eCommerce while ensuring integration in holistic media plans
  • Understand clients' business and generate new ideas to enhance client performance
  • Provide effective analysis to support marketing recommendations
  • Build trust, credibility, and client referrals
  • Assist clients define their performance marketing approach to achieve business results
  • Develop Online Video, Display, and emerging digital channel strategies, forecasting, and planning for key accounts
  • Manage project plans, scope of work, and timelines to ensure deliveries

P&L Accountability and Business Development

  • Own team’s P&Ls within GroupM agency
  • Identify and improve account profitability, billings and revenue with agency partners
  • Collaborate with agency partners to identify and develop new client sales proposals
  • Manage budgets and re-forecast as necessary
  • Develop and present performance media strategies for new business pitches
  • Collaborate with account leads to identify opportunities for Video, Display, and emerging digital channels

Coaching, Training, Mentoring and Team Growth

  • Lead activation team on campaign management and optimizations to achieve KPIs
  • Developing staff plans and monitoring hours to ensure client focused service levels
  • Fostering professional development through coaching and mentoring

Brand Management and Communications Planning

  • Assist in the branding of the agency as the authority in the industry through collaboration in planning and participation our marketing efforts.
  • Drive visibility and positive reputation of the agency through participation in industry events, associations, speaking engagements and other networking opportunities.

Skills and Behaviour:

  • Proven leadership, account management, analytical, and problem solving skills
  • Demonstrated track record of client relationship development and service
  • Strong knowledge or experience account management/coordination, buying, client/campaign strategy, and media planning
  • Proven ability to lead successful campaigns
  • Superior verbal and written skills with outstanding presentation ability
  • Strong interpersonal/communication skills
  • Keen attention to detail
  • Proven leadership and mentoring skills
  • Leader to cross functional project teams across the organization
  • Creative thinker with analytical skills

Education and Experience:

  • 6+ years of related industry experience, preferably agency
  • Video, Display experience required
  • DOOH, Connected TV, Digital Audio
  • 5+ years of demonstrated strong client relationship responsibility

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Xaxis Overview

Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s advanced programmatic media arm, delivering outcomes for more than 3,000 brands in 48 markets around the world.

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