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Global Engagement Manager

Finecast / London / Sales & Sales Support
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Job Overview

Finecast operates under the core belief that TV remains the most powerful medium for advertisers and that technology will secure its future.

The company launched in 2017 as a disruptive presence in addressable TV and is now the premier Advanced TV media provider in the UK.

Finecast enables advertisers to precision-target audiences watching TV content across multiple on demand, linear and live streaming TV environments including broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.

In addition to driving valuable incremental reach for traditional TV advertisers, Finecast experts help

smaller and newer advertisers unlock fresh opportunities for efficient, focused, targeted TV campaigns.

The company is known for its proprietary data and technology, strategic partnerships in the broadcaster and TV ecosystems, and outstanding media performance delivered to a wide range of clients.

As the world's first addressable TV ecosystem, Finecast marked a significant milestone

Finecast Global expansion

Finecast plays a significant role with global agencies in the WPP network as the addressable TV expert, further advancing offers in the OTT and programmatic television media space.

To date, the company has worked with more than 550 brands and has 6,500+ live campaigns. It has

brought its advanced addressable capabilities to a wide spectrum of brands, from smaller local companies to progressive and ambitious brand marketers from large global brands like eBay, Mars, Volvo, Tiffany & Co, and KFC.

Finecast is currently live in ten markets - UK, Australia, USA, Canada, Germany, Taiwan, Thailand, Indonesia, Philippines and India, with four further launches planned for Q1/Q2 2022.

After successfully raising the bar for reach, results, and measurement in addressable TV, Finecast is expanding across the global stage. It is poised to evolve into a dominant worldwide ecosystem for advanced TV.

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX.

Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

About the team

Finecast is made up of an expanding team of 250+ spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.

Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the people we hire and the skillsets they bring to our business. We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.

There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.

The role objectives

The Global Engagement Manager will report to the Global Client Partner and will contribute to our goal to drive market expansion through the identification and execution of viable and sustainable client opportunities.

There will be four core areas of focus:

  • Support the implementation of the global agency and client growth strategies and joint business plans
  • Showcase initiatives that empower advertisers to embed addressable solutions within their marketing communications approach
  • Track and analyse performance across markets and sectors
  • Develop collateral to give guidance on core topics like audience, data sources and measurement.

You will:

  • Work with key stakeholders across all GroupM’s individual agency brands to support efforts to ensure that the Finecast proposition is fully understood and embedded at a client team level
  • Develop an understanding of the strategies and needs of Finecast top clients
  • Track the performance across clients and markets to ensure the achievement of the Joint Business Plans and overall growth ambitions
  • Analyse data trends and client performance within the addressable eco system
  • Support markets by sharing knowledge, case studies and marketing collateral
  • Work with the Global Client Partners to identify areas of opportunity across all agency brands within GroupM Speciality Business.
  • Work with the Engagement Community and Engagement managers to support the creation of case studies of successful campaigns.
  • Share insights with customers, including campaign effectiveness and brand lift studies.
  • Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.
  • Serve as an advocate in the global addressable media space.

Essential skills and behaviour

  • Digital / AV Advertising experience required. Keenness to learn to ensure that you are at the forefront of industry developments.
  • Best practice generation – evidence of having developed and executed on process/workflow/best practice business projects.
  • Able to understand and communicate complex technology and business concepts to a variety of audiences
  • Able to work independently with limited oversight once objectives have been set
  • Highly organised, strong sense of initiative, personal ownership and goal orientation
  • Energetic, enthusiastic and collaborative
  • Analytical and numerate
  • Agency or account management experience preferred
  • Strong Excel and PowerPoint skills; Salesforce skills will be beneficial

Latest Jobs at Finecast

Finecast Overview

Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.

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