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Global Sales Operations Manager

Finecast / London / Sales & Sales Support
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Job Overview

The world of TV is undergoing a paradigm-shift as what is known in the industry as “linear” TV is gradually replaced by “programmatic” or “addressable” TV. The shift into this new world of TV, which is powered by technological advances, an abundance of data from a multitude of sources, and changing business models of media creation, requires groups of individuals with a wide variety of skills to prepare the company for this rapidly changing future. Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.

We are a rapidly growing organisation that requires a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. Finecast is a fun, open, honest place to work where we support each other for our mutual success.

About the Role:

This role will primarily support the Finecast market & global sales teams on both day-to-day operations as well as quarterly & annual programs and projects. Key Projects include, but are not limited to, pipeline and forecasting management, business process mapping, embedding sales operations processes in new markets and improving existing business & CRM processes in mature markets. This role will also cross-functionally align across the Operations, Growth, and Product teams in the global team. Other responsibilities may include compiling, analysing, and reporting on sales data, evaluating, and predicting sales trends, improving existing data frameworks, and reducing manual tasks for the sales organisation.


  • Sales Operations Management: Serve as key business partner in all aspects of operations including, but not limited to, sales forecast management, pipeline management, sales performance in local markets and globally, and special projects.
  • Sales Forecasting: Collaborating with Sales Management, Market leadership, and Finance to maintain, evolve, and strengthen Finecast sales pipeline forecasting processes.
  • Reporting & BI: Creating and maintaining reports and dashboards in Looker, Power BI, & Salesforce to track Sales KPIs. Provide proactive insights to the global and local growth teams which can add value to decision making.
  • Process: Own the execution of key cross-functional initiatives – design solutions, manage timelines, partner on key decisions, issues and implementation, and documentation. Create detailed documentation including process flow diagrams on sales processes and business processes executed inside and outside of the CRM.
  • Sales Enablement: Partner to develop, optimise, and deliver change management for the organisation on Sales Processes/Methodology/Playbooks/TAM analysis & ICP development.
  • Business partnering: Partner with markets to drive cross collaboration and foster a sales operations community to share best practices, create alignment, and brainstorm continuous improvement ideas that reduce sales admin time and improve productivity.

The Essentials

  • Data Driven: The ability to deeply interrogate and manipulate data, the confidence and curiosity to understand the implications of the results, and the ability to recommend and present solutions to senior stakeholders that will have a positive impact on productivity.
  • System Savvy: Deep working knowledge of CRM (preferably Salesforce), including report/ dashboard creation and administration as well as exceptional quantitative and MS Excel skills (i.e. sumifs, index/match, vlookup, & table formulas).
  • Strategic: Significant strategy, project management, budget management and business analysis skills as well as comfortable being hands-on and tactical, but equally able to operate at a strategic level.
  • Team-player: Proven ability of building (hiring & coaching) high performing teams and driving relationships with cross-functional business partners.

Nice To Have

  • Operational experience in a high growth media or tech company with a focus in supporting a globally distributed sales team.
  • Ability to handle ambiguity and change in a fast-paced environment
  • Perspectives and backgrounds we don't already have onboard: we value new viewpoints and ideas.
  • Familiar with using SQL queries to extract data from databases


  • Proven experience in sales/revenue operations or business/ commercial operations.
  • Strong data management and analytical abilities

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Finecast Overview

Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.

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