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Job Overview

MiQ is looking for a Business & Marketing Analyst to work in the India marketing and sales team. The role would be supporting the growth and expansion of India. A lot of the India focus is on product diversification, driving brand performance, exploring Ads Data Hub and in-app targeting, optimization and analytics.

The role would be pivotal in defining the commercial strategy, brand performance narrative, product scoping, growth and expansion of the India market.

India is very different from other MiQ markets in terms of multiple pillars – data partnerships, product focuses (app/mobile first, device level strategy as opposed to cookie level strategy) as well as the broad commercial landscape. India commercial strategy is not a pure media first strategy like other markets. It’s a combination of product and analytics first commercial strategy. From this standpoint, this role will give the person a ringside view into defining the strategy and seeing it play out in the market with direct connect from the top leadership.

PRE REQUISITES

  • Passionate to work on commercial as much as analytics and product
  • Desire to learn dealing with ambiguity
  • Managing multiple priorities and stakeholders
  • Marketing knowledge and sales experience ideal
  • Very good in making presentations for agencies and clients
  • Excellent communication skills
  • Understanding of digital marketing landscape, programmatic media buying and real-time bidding

OPPORTUNITIES

  • Defining initial market differentiation for MiQ on the back of product and analytics
  • Understand commercial strategy for an cutting edge data led programmatic business
  • Learn and refine the skills on commercial proposals and marketing
  • MiQ as a business is growing, many internal opportunities post completion of internship

WHAT YOU WILL DO

  • Own commercial strategy and pitches for agencies, client direct or focus verticals
  • Delve deep into our data partnership capabilities to differentiate MiQ in the proposals and pitches
  • Understand the requirements of market and work with product and analytics to build capabilities
  • Collaborate to define MiQ’s in-app targeting, analytics, reporting and data science based analytics strategy
  • Work on scoping out OTT partnerships both from targeting and analytics point of view
  • Learn sales and marketing from commercial leadership
  • Be part of a strategic initiative of launching and growing business in India

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MiQ Overview

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.

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