MiQ is looking for a Business & Marketing Analyst to work in the India marketing and sales team. The role would be supporting the growth and expansion of India. A lot of the India focus is on product diversification, driving brand performance, exploring Ads Data Hub and in-app targeting, optimization and analytics.
The role would be pivotal in defining the commercial strategy, brand performance narrative, product scoping, growth and expansion of the India market.
India is very different from other MiQ markets in terms of multiple pillars – data partnerships, product focuses (app/mobile first, device level strategy as opposed to cookie level strategy) as well as the broad commercial landscape. India commercial strategy is not a pure media first strategy like other markets. It’s a combination of product and analytics first commercial strategy. From this standpoint, this role will give the person a ringside view into defining the strategy and seeing it play out in the market with direct connect from the top leadership.
WHAT YOU WILL DO
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
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