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Strategist - Audience Curation

Criteo / Paris / Client Services & Strategy
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Job Overview

This role is part of Criteo’s Global Go-to-Market group responsible for the commercialization strategy across the main pillars of Criteo’s offerings.

This role is for a Global GTM Strategist for Criteo’s Curated Audience offering, responsible for the ongoing development and successful execution of the GTM strategy, reporting to the Global Lead for Audience Curation.

You will be responsible for working closely with product management to deeply understand the technology, build a global plan in coordination with key stakeholders, coordinate the development and delivery of enablement materials, conduct trainings to the Regional GTM group, and own communications on progress of the GTM plan as it rolls out and scales.

You will also be responsible for gathering feedback from the Regional GTM group, assessing themes/trends to be incorporated into the plan and positioning, and relaying relevant market feedback to Product Managers to help inform the product roadmap, with the ultimate goal of driving adoption of this solution.

You will act as a key point of contact for all internal teams for Curation, including members of the GTM team, and stakeholders across Product, R&D, Marketing and Commercial (both Supply and Demand).

What you will do :

  • Inform and execute the go-to-market strategy and roadmap for Criteo’s Curated Audience solution, to ensure successful launch, market fit, and ongoing adoption
  • Monitor the client rollout of this solution to ensure successful delivery, with an emphasis on process improvements and feature enhancements
  • Collaborate closely with the Product team to understand all nuances of the product, and relay feedback and requests from the field
  • Work in lockstep with the Product Marketing team on the value proposition, differentiation, messaging, and positioning to create knockout pitches and other sales materials for Audience Curation
  • Partner with the other Global GTM team members (e.g., First Party Media Network, Buy-Side/DSP, etc.) to align priorities in support of broader strategic objectives
  • Educate and train internal stakeholders on Audience Curation and associated topics (e.g., Deal ID creation, curation best practices)
  • Serve as the key point of contact to help Regional GTM support local teams in navigating audience curation opportunities, client management strategies, and ensure consistency in positioning (alongside Product Marketing)

Who you are :


  • 5+ years of experience in digital technology, advertising, or advertising technology
  • Familiarity with both sell-side (supply/SSPs/publishers) and buy-side (demand/DSPs/agencies)
  • Experience working collaboratively with Product, R&D, Marketing, and Commercial teams, and a proven ability to build bridges across stakeholders with different points of view
  • Ability to effectively explain complex concepts to a variety of audiences, including succinct communications to executive leadership
  • Exceptional organization, time management, and project management skills
  • Self-motivated and agile in a new business environment, with demonstrated ability to achieve results

Preferred Qualifications:

  • Experience with SSPs, Deal IDs, Audiences, and Inventory curation techniques
  • Strong background engaging directly with clients/partners (including advertisers, agencies, publishers)
  • Experience informing and executing go-to-market strategies, including successful project management

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Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

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