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Identity Solutions Go To Market Specialist

Quantcast / New York / Technical Services
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Job Overview

Quantcast is hiring an Identity Solutions GTM Specialist to work with our North American Commercial team. The primary objective of the position is to support Quantcast sales leaders, clients and partners as a subject matter expert on consumer identity solutions in a post-cookie advertising environment. The role is both strategic and tactical in nature, requiring influence and thought leadership as well as account and campaign oversight. The Specialist will be a frequent collaborator with internal teams as well as external partners in the identity ecosystem. The Specialist will help Quantcast customers understand, test, and deploy identity solutions to maximize ROI. Responsibilities:

  • Strategy: Partner with Product and Leadership to execute a roadmap of identity-focused strategic initiatives
  • Thought Leadership: Be a subject matter expert on identity to spearhead education and evangelism
  • Articulate our POV on post-cookie solutions to external and internal stakeholders
  • Translate complex, sometimes ambiguous identity topics into compelling technical and non-technical narratives
  • Enablement: Support our Commercial teams pre- and post-sales with questions, proposals and presentations
  • Develop account and industry-specific content in collaboration with Product Marketing
  • Insights: Work in partnership with Quantcast agency & brand clients, and the larger identity ecosystem, to present analysis and recommendations that connect Quantcast identity strategies to our customers’ needs; ex. Build analytics/measurement roadmap for clients in cookieless world
  • Provide oversight of all client identity work to ensure successful operations & revenue growth
  • Perform industry & trend research and analysis, and identify unique business opportunities


  • B.S. in quantitative field
  • 10 years+ experience working in similar functions at a large agency, brand, technology or analytics company
  • Working knowledge of various identity solutions including UID 2.0, FLoC
  • Working knowledge of identity signals and identity graphs
  • Experience working with data science teams on probabilistic and deterministic data
  • Ability to present to technical and non-technical audiences
  • Strong commercial acumen with experience selling desirable
  • In depth experience working across DR verticals such as retail, travel & hospitality, luxury, and ecomm as well as B2B in a media analytics role spanning paid, owned, and earned media (ex: omnichannel execution measurement across search, social, video (OLV, CTV etc), display
  • Experience building audience segmentation/clustering leveraging advanced statistical tools as well as 1P/2P/3P data. In depth understanding of how targeting currently works across DSPs/search/social platforms and how the changes to the industry landscape will impact the status-quo
  • Quantify and explain ROI and performance impacts with clients in conjunction with their business goals
  • Experience with advanced analytics capabilities such as MMM, MTA, cookie level analyses to provide clients with consultative expertise in how the measurement landscape is changing and how to adapt
  • Hands on experience developing post campaign measurement reports & analyses, including optimization and audience insights and strategic recommendations. Thorough understanding of the data pipelines used to build post campaign reports and how that data will change in a cookieless world

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Quantcast is an audience intelligence and measurement company headquartered in San Francisco. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides software, information and advertising services for marketers, publishers and advertising agencies worldwide. Founded in 2006, Quantcast has employees in 20 offices across 10 countries.

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