Building an advertising platform that accurately answers our client marketing objectives requires strong product managers and great software developers, but it also demands excellence from the commercial and operations teams. To best connect both worlds, Criteo can count on Go-To-Market Strategists, Product Marketing Managers, Product Sales Specialists, and Product Experts whose common goals are to ensure that products are best brought to market, correspond to client expectations and that their revenue grows – they work in close collaboration to achieve this jointly.
The Product Expertise organization enables our client-facing operations to scale and adapt as our products evolve and market adoption grows. We conveniently interoperate with internal-facing teams who design and build our products (eg. Product Management, Software Engineering), partner-facing teams who strive to strengthen our product suite offering (eg. Business Development) and client-facing teams who leverage our product solutions to prepare and launch client’s advertising campaigns, optimize and maintain marketing performance (eg. Ad Operations, Creative Design, Performance Data Analysis, Field Engineering).
Within Product Expertise, the Product Expert is co-accountable for the customer success and growth of our marketing solutions. They build and leverage direct relationships with the aforementioned stakeholders to develop an expertise over the solution’s mechanics and to detect revenue-generating opportunities from market feedback. They, in turn, can influence product improvements and manage projects that aim at adapting and scaling activities from client-facing operations.
We are currently looking for an experienced contributor who would join us to participate in our focus to achieve marketing outcomes for our clients in the mobile app ecosystem. As a marketing channel to acquire new customers and a shopping platform that complements physical stores and their website, mobile apps are a key environment for many of our customers.
Develop understanding and in-depth knowledge of the Criteo’s App solutions, including technical inner workings, data models, business functionality and performance, their managed and self-service controls and best practices, and our product improvement strategy and roadmap.
Review the product line strategy, the product roadmaps and engineering’s objectives and key results (OKRs),
Attend and participate in recurring discussions with Product Management, Product Analytics and other internal groups,
Dig into technical specifications and data models to get a complete understanding of the solution’s underlying functioning.
Act as a product evangelist and subject matter expert, providing support and opportunities to field engineering, field analytics, and advertising operations teams in order to converge toward the most successful use and extension of our App solutions.
Supply documentations and training to build product knowledge in the field (i.e., in all our markets),
Prepare operations teams with processes and tools to most appropriately setup solutions with clients,
Collect and answer system or data-related questions and requests as they pertain to our solutions,
Fix or escalate technical issues that directly relate to your portfolio of products to maintain their performance,
Exchange and debate the need of new features that contribute to customer success and revenue,
Leverage your expertise to deliver actionable insights to the field and to build relevant reports and tools.
Strive to become a trusted advisor to our product managers and go-to-market strategists, best connecting our client marketing objectives with our solutions, increasing customer success and participating in the rollout, growth and maturity of products.
Challenge the roadmap to ensure that our solutions are performing and run smoothly without hiccups,
Provide relevant inputs into product improvements with business cases collected from field teams,
Help in the design of new features, test new development releases and provide immediate feedback,
Track product performance, both adoption rate and outcome for clients, and look for levers of improvements.
3+ years of experience working in technology, consulting or in an operational capacity
B.S. or M.S. in Computer Science, or equivalent degree or experience,
Strong analytical mindset and critical thinking skills, able to multi-task and manage deadlines,
Personal credibility and influencing skills, able to identify and resolve issues through collaboration and communication,
Outstanding relationship-building skills and ability to deliver results working with cross-functional teams,
Established ability to operate effectively and autonomously in ambiguous situations, with only high-level direction,
Maintain a positive demeanor, high energy, and contagious passion that helps others adapt to the changing needs of the business
Strong aptitude for learning new technologies and using tools of the trade, such as new training methods and practices
Fluent in English.
Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.
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