Criteo’s Go-to-Market (GTM) group contains three teams – Global Go-to-Market, Regional Go-to-Market, and Product Marketing. This role will be part of the Global Go-to-Market team under which different GTM Leads manage teams responsible for the go-to-market strategy across the main pillars of Criteo’s Commerce Media Platform offering. You will report to the Sr. Director (Global GTM Lead) who leads the GTM team responsible for First-Party Data (incl. identity, privacy, First-Party Media Network) and Measurement (incl. testing, analytics) topics. This is a highly visible role in driving our global Go-to-Market strategy for topics related to First-Party Data, Privacy, Identity and Criteo’s First Party Media Network.
What You'll Do
In partnership with the Global GTM Lead, you will own the ongoing development and execution of the global strategy and go-to-market for Criteo’s First-Party Media Network and corresponding solutions – topics which include first-party data, identity, and privacy. You will be responsible for building and successfully delivering the launch plans, market assessment, regional roll out plan and sales training strategy, coordinating the development and delivery of enablement materials, trainings and communications, as well as gathering and relaying feedback and needs on matters related to these topics to the appropriate partners in Product and other relevant teams and stakeholders. Your strategic scope is holistic and global, aligned to that of the rest of the team. In that capacity, you will act as a key point of contact for our internal teams and partners and actively coordinate with members of the Supply (Publisher) organization and Demand (Sales) organization. You will play an active role in the design and activation of the go-to-market for Criteo’s Commerce Media Platform, focusing on the application of First-Party Media Network as it pertains to Criteo’s DSP and SSP offerings. On an ongoing basis, you will work closely with the other members of the GTM team – the other members of the Global GTM, Regional GTM, and Product Marketing, as well as key partners and stakeholders across Product, R&D, Marketing and Commercial (both Supply and Demand) leadership to drive our First-Party Media Network strategy, application of that strategy as related to Criteo’s DSP and SSP, and execution of other relevant initiatives.
Who You Are
Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.
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