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Global Go-to-Market Manager, First-Party Data

Criteo / New York / Client Services & Strategy
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Job Overview

Criteo’s Go-to-Market (GTM) group contains three teams – Global Go-to-Market, Regional Go-to-Market, and Product Marketing. This role will be part of the Global Go-to-Market team under which different GTM Leads manage teams responsible for the go-to-market strategy across the main pillars of Criteo’s Commerce Media Platform offering. You will report to the Sr. Director (Global GTM Lead) who leads the GTM team responsible for First-Party Data (incl. identity, privacy, First-Party Media Network) and Measurement (incl. testing, analytics) topics. This is a highly visible role in driving our global Go-to-Market strategy for topics related to First-Party Data, Privacy, Identity and Criteo’s First Party Media Network.

What You'll Do

In partnership with the Global GTM Lead, you will own the ongoing development and execution of the global strategy and go-to-market for Criteo’s First-Party Media Network and corresponding solutions – topics which include first-party data, identity, and privacy. You will be responsible for building and successfully delivering the launch plans, market assessment, regional roll out plan and sales training strategy, coordinating the development and delivery of enablement materials, trainings and communications, as well as gathering and relaying feedback and needs on matters related to these topics to the appropriate partners in Product and other relevant teams and stakeholders. Your strategic scope is holistic and global, aligned to that of the rest of the team. In that capacity, you will act as a key point of contact for our internal teams and partners and actively coordinate with members of the Supply (Publisher) organization and Demand (Sales) organization. You will play an active role in the design and activation of the go-to-market for Criteo’s Commerce Media Platform, focusing on the application of First-Party Media Network as it pertains to Criteo’s DSP and SSP offerings. On an ongoing basis, you will work closely with the other members of the GTM team – the other members of the Global GTM, Regional GTM, and Product Marketing, as well as key partners and stakeholders across Product, R&D, Marketing and Commercial (both Supply and Demand) leadership to drive our First-Party Media Network strategy, application of that strategy as related to Criteo’s DSP and SSP, and execution of other relevant initiatives.

  • Build, coordinate and execute the go-to-market strategy and roadmap for First-Party Media Network.
  • Collaborate closely with the Product team to inform the Product roadmap and strategy, and with Product Marketing on the positioning for First-Party Media Network.
  • Effectively influence global priorities to achieve key strategic objectives.
  • Partner with other Global GTM owners (e.g., Sell-Side/SSP, Buy-Side/DSP, etc.) to align priorities with associated first-party data initiatives in support of broader strategic objectives.
  • Educate and train internal stakeholders on First-Party Media Network and associated topics (e.g., identity, privacy regulations, technical integration updates, etc.)
  • Partner closely with Product Marketing and other relevant internal teams to develop best-in-class training and enablement materials, as well as external materials and resources, such as blog posts and webinars.
  • Act as the resident expert on first-party data, identity, and privacy and serve as the key point of contact to help Regional GTM support local teams in navigating client conversations, client management strategies, and ensure consistency in positioning (alongside Product Marketing.)
  • Participate in industry-wide meetings and initiatives, such as the W3C and select IAB/PRAM committees and working groups.
  • Keep leadership across Criteo informed of strategy, positioning, priorities and progress and field and synthesize inquiries, feedback and needs (alongside Regional GTM, when relevant).
  • Partner across GTM, Supply, and other teams to execute the First-Party Media Network strategy both independently and in the context of the Commerce Media Platform as related to bringing to market Criteo’s DSP and SSP and associated offerings.

Who You Are

  • 5+ years of experience in digital technology, advertising, or advertising technology
  • 5+ years of experience working collaboratively with Product, R&D, sales, marketing, and communications teams
  • Experience effectively explaining highly complex concepts to different audiences and in a variety of formats
  • Experience presenting to senior executive audiences
  • Exceptional collaboration, communication, and presentation skills
  • Ability to navigate and influence within a complex organization to achieve your goals
  • BA or BS in marketing, business or related field

Bonus Skills

  • Experience building and executing go-to-market strategies, preferably within a multi-product ad tech company
  • Highly effective collaborator with demonstrated success in executing strategy in an evolving, complex environment
  • Intimate and current knowledge and awareness of privacy regulations and industry conversations about the ever-evolving ad tech landscape, relevant regulations, and solutions
  • Experience with first-party data and identity topics and familiarity with marketing technologies, data management tools, and third-party data providers
  • Employment of a strategic leader mindset with the ability to understand the perspectives of various external partners, ad agencies, marketers (advertisers, brands), and media owners (publishers), as well as through a product, technical, regulatory, and analytical lens
  • Familiarity with both sell-side (supply/SSPs/publishers) and buy-side (demand/DSPs/advertisers).
  • Strong and extensive background engaging directly with clients/partners (advertisers, agencies, publishers, etc.)
  • Product savvy with a commercial-focused mentality
  • A self-starter who is ready to roll up your sleeves

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Criteo Overview

Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

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