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Senior Director, Product Development, EMEA

Finecast / London / Product & Design
Job Overview

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.

Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.

About Finecast

GroupM, the media investment group of WPP, launched Finecast in September 2017, delivering precision and accountability to advertising on the most powerful advertising and branding medium - Television.

As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. It helps advertisers address hard-to-reach TV viewers through a single access point with standardised measurement. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

Each Finecast campaign is custom built around the advertiser’s audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising.

About the team

The world of TV is undergoing a paradigm-shift as traditional, linear TV shifts into the new world of TV powered by technology advances, content proliferation and ubiquitous data. Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that require a hands on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.

The Role Responsibilities:

The Senior Director, Product Development EMEA will support Finecast in designing and building new product solutions across the region, providing a clear roadmap and direction for taking our solution to major TV markets. As Finecast expands, the role will provide markets with the education, training, product implementation and technical support to launch Finecast.

The role will report to the Head of Product Development, EMEA in the global team and will support both existing Finecast markets in the region (currently UK & Germany) and the roll out of Finecast into new markets such as Italy, Spain and Netherlands. The primary responsibilities of the role will be:

  • Regional Market Development. This role will be assigned selected regional ownership of key geographical regions, within the Finecast global expansion plans. Focused on
    • Successful roll-out in defined launch markets within the region,
    • Building and maintaining strong relationships with local Trading Heads, local Finecast teams and where appropriate, local technology partners.
    • Co-ordination and engagement with local markets to align on roadmap strategy, business and product usage, partnership updates and marketing initiatives.
    • Development and maintenance of local market research and insights, via primary analysis or third-party commissioning of studies
  • Supporting the Head of EMEA Product Development, with the creation and delivery of global product strategy, with a focus on:
    • Standardised supply integrations
    • Data / targeting strategy
    • Creative solutions (e.g. dynamic end frames)
    • Reporting and insights platforms
    • Research and effectiveness studies
    • Pricing and yield management
    • Audience measurement
  • Contribute toward Finecast knowledge of global market trends, new technologies and competitors, in order to keep up to date with the industry and our partners. Deliver competitive insights and market trend updates to internal teams at Finecast Global and Local levels.

The right person will play a critical role in diversifying and supporting Finecast’s growth; responsible for successfully launching product solutions in new markets and leveraging our technology relationships to contribute to the profitability of our business.

Essential Skills and Knowledge

The ideal candidate will have a strong working experience of building product solutions, taking those products to market and working with local teams to build enthusiasm, understanding and regular dialogue, understanding local cultural sensitivities and ways of working.

A strong working knowledge of the TV advertising industry and in particular, addressable technologies is key as the candidate will need to help architect first to market product solutions that will require creative technical thinking. The role also requires a sound understanding of the connected TV ecosystem, including ad serving, exchanges and bidding dynamics, data management and supply management.

The ideal individual will be able to collaborate well internally and externally to drive projects to completion, communicate effectively to articulate ideas and product vision, and manage multiple stakeholders in complex projects.

The following skills and attributes will be essential:

  • Solid experience in the TV advertising and digital media industries
  • In depth knowledge of buy and/or sell side advertising platforms, data management platforms a plus
  • Sound understanding of product development process and stakeholder management
  • Experience and understanding of building pricing models and policy
  • Strong analytical capabilities – being able to identify and interpret trends and provide clear recommendations
  • Proven ability to work positively as a key stakeholder in cross functional projects, being able to listen and process information from others and incorporate feedback
  • Ability to set and work to a budget – tracking and reporting costs
  • Excellent communication skills, effectively translating complex ideas into easy to understand, workable solutions and comfortable presenting in group environments
  • Demonstrable ability to write accurate and detailed business requirements, but also clear and engaging communications new product launches.
  • Versatility to adapt skills/​behaviours/​attitude to enable successful working outcomes in unfamiliar environments.
  • Bring an energy and passion to your work, be versatile and collaborative in style and confident in the solutions you present.
  • Excellent MS Office skills.

Latest Jobs at Finecast

Finecast Overview

Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access. Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. Finecast is part of GroupM, the media investment group of WPP.

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