The Marketing function is responsible for developing positioning and key messaging for Experian products and services that are crisp, differentiated, and compelling.
The Sr. Director of Demand Marketing is responsible for the ideation and delivery of a comprehensive suite of multitouch demand programs that leverage inbound and outbound tactics. You will manage a high-performing team of specialists and supporting agencies, including Analyst Relations, PR, Lead Generation, and Search. You’ll partner with the Product Marketing and Sales teams to support the activation of go-to-market strategies, including identifying prospecting targets, designing tactical campaigns, offers, and calls to action, and measuring the success of your campaigns. You will be a key partner in building and managing a full demand process in conjunction with the goal of establishing best practices and a repeatable, reusable, and scalable function.
The Sr. Director of Demand Marketing will be a strategic business partner for product, sales, and product marketing. You will be highly influential in designing strategies that amplify Experian Marketing Services’ voice in the market. This team will position the company and team as thought leaders, creating unique marketing initiatives that address customer problems, differentiate Experian Marketing Services from the competition, and synthesize that into value-based positioning to support business objectives.
The candidate must have a commanding understanding of marketing, advertising, and marketing technology landscapes, with direct experience in marketing and demand strategy, strategic sales, and measuring the return on their marketing efforts.
The Sr. Director of Demand Marketing will report to the Chief Marketing Officer of Experian Marketing Services.
Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.