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Senior Director of Demand Marketing - EMS


Tapad / New York / Marketing & Communications
Job Overview

The Marketing function is responsible for developing positioning and key messaging for Experian products and services that are crisp, differentiated, and compelling.

The Sr. Director of Demand Marketing is responsible for the ideation and delivery of a comprehensive suite of multitouch demand programs that leverage inbound and outbound tactics. You will manage a high-performing team of specialists and supporting agencies, including Analyst Relations, PR, Lead Generation, and Search. You’ll partner with the Product Marketing and Sales teams to support the activation of go-to-market strategies, including identifying prospecting targets, designing tactical campaigns, offers, and calls to action, and measuring the success of your campaigns. You will be a key partner in building and managing a full demand process in conjunction with the goal of establishing best practices and a repeatable, reusable, and scalable function.

The Sr. Director of Demand Marketing will be a strategic business partner for product, sales, and product marketing. You will be highly influential in designing strategies that amplify Experian Marketing Services’ voice in the market. This team will position the company and team as thought leaders, creating unique marketing initiatives that address customer problems, differentiate Experian Marketing Services from the competition, and synthesize that into value-based positioning to support business objectives.

The candidate must have a commanding understanding of marketing, advertising, and marketing technology landscapes, with direct experience in marketing and demand strategy, strategic sales, and measuring the return on their marketing efforts.

The Sr. Director of Demand Marketing will report to the Chief Marketing Officer of Experian Marketing Services.


Responsibilities

  • Develop and execute measurable demand programs that drive revenue through direct and indirect sales teams
  • Work with Product Marketing to establish a common campaign framework that will shape all go-to-marketing processes
  • Work with web resources to ensure that inbound traffic and activity is captured, optimize the web experience for conversion
  • Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, and sales cycle length
  • Lead, motivate and manage a team of high-performing marketing and communications specialists
  • Foster team talent through skills building, performance coaching, and career pathing
  • Establish operational standards and own departmental goals, guiding the team’s activities, including resource management and prioritization

Qualifications

  • 8+ years in communications, demand generation, B2B digital inbound marketing including web and content marketing, SEO/SEM
  • 5+ years directly managing a team
  • Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
  • Experience creating and implementing proven, successful, demand programs that activate, validate, and accelerate a buyer’s journey
  • A proactive, influential team player and leader who organically develops quality relationships with colleagues, is comfortable operating at all levels of the business, questions the status quo to drive improvements and change, and expertly drives cross-functional dependencies to meet business goals
  • Ability to navigate ambiguity, adjust quickly, and drive clarity and ultimately results
  • Excellent organization and project management skills
  • Outstanding written and communication skills with meticulous attention to detail
  • A skilled problem-solver adept at critical thinking

Perks:

  • During this pandemic, all Tapad/Experian employees are working remotely. Once it’s safe to do so, we’ll slowly return to our offices; however, we are in no rush to do this. The safety of our employees is of utmost importance.
  • Four weeks of vacation to start, five sick days, and two volunteer days (plus thirteen paid holidays)
  • Competitive pay and comprehensive benefits package
  • Flexible work schedule

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Tapad Overview

Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.

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