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Job Overview

Are you a storyteller marketer that thrives in a fast-paced, technology-driven environment? If so, we should talk.

We are looking for a talented Content Marketing Manager to own InfoSum content marketing strategy. You will be responsible for creating and delivering engaging content that amplifies InfoSum’s global brand awareness across owned, earned, and paid media channels.

As Content Marketing Manager, we expect you to create high-quality and engaging blog posts, ebooks, infographics, and other related content. You’ll collaborate with the wider marketing team to plan and deliver a multichannel content marketing strategy.

Ultimately, the content marketing strategy will deliver strong audience engagement that generates high-quality inbound inquiries.

Responsibilities

  • Manage a full content calendar, create rich content that attracts a qualified audience (including blog posts, infographics whitepapers, eBooks, articles, etc.), from conception to delivery
  • Work with the Marketing Manager and Social Media Manager to create multi-channel marketing campaigns leveraging social, advertising, email, and events to drive customer acquisition
  • Interview clients, industry experts, and internal teams for industry thought leadership pieces.
  • Collaborating with the design team to ensure consistently high-quality output of content
  • Use SEO practices to optimize articles and increase visibility
  • Work with the communications team to develop engagement thought leadership pieces to secure earned media opportunities
  • Continuously evaluate content engagement metrics and iterate plans based on results
  • Leverage data and insights from across the organization to inform messaging and strategy

Requirements

  • 5+ years of proven marketing experience in a content-driven B2B technology company, with a strong focus on creative writing
  • Ideally, experience within the martech industry
  • Excellent written English including outstanding proof-reading skills
  • Ability to think strategically while being hands-on, organized, and detail-oriented
  • Excellent written and verbal communication skills
  • Experience using data and metrics to measure impact and determine improvements

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Infosum Overview

InfoSum unlocks data’s limitless potential. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without ever sharing data. Customers across financial services, content distribution, connected television, eCommerce, gaming, and entertainment all trust InfoSum to seamlessly and compliantly connect their customer data to other partners through privacy-safe, permissioned, data networks.

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