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Job Overview

This is an exciting opportunity to join Captify, the Global Leader in Search Intelligence and one of the fastest growing ad tech companies in the industry. Marketing is at the heart of Captify and boasts a marketing approach that goes against the typical ad tech grain – we never want to be another boring ad tech brand! As an integral member of the Australian team, you will play a major role in both core marketing messaging and positioning as well as sales enablement across branding, comms, content, account-based marketing and events (excluding product marketing).

ABOUT YOU

You will be passionate about how good marketing can drive business growth as well as have the ability to mobilise and partner with teams outside of marketing. The team is in ‘building mode’ and so this role will require the ability to think strategically whilst also not being afraid to get stuck in.

It’s an exciting year for the business as we launch a range of new products and as such evolve the brand and the role of the marketing team in driving business growth.

KEY RESPONSIBILITIES

What you’ll be doing:

  • Develop and own the regional marketing strategy, team and results

  • Partner with the General Manager, Australia on the brand identity, positioning and messaging

  • Partner with regional Sales and Client Services leads to ensure that our key brand and agency partners are being spoken to effectively

  • Develop a range of marketing programmes across all audiences including brands, media agencies, publishers and tech partners across the entire marketing cycle from prospecting new clients to retaining our major accounts

  • Ensure Captify’s Data and Search Intelligence takes centre stage in all of our marketing – taking an insights and evidence first approach

  • Create and engage in a calendar of events such as conferences, events and thought leadership contributions

  • Build out a cut-through communications strategy

  • Create a strategy to showcase client success stories to the market – awards, case studies, joint partnerships

  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary and feeding that back to the global marketing team

  • Provide tools and materials to enable the sales team to function effectively

REQUIREMENTS:

What you need to be successful:

    • Experience in marketing, ideally in a B2B technology business or an ad tech, media agency or publisher brand

    • Creative - this is very important for us as we continue to develop brand identity. You will need to guide in-house design on look and feel of all marketing activity

    • Strong commercial awareness and deep knowledge of how marketing supports sales

    • Desire to do marketing differently, building and maintaining a brand that stands out

    • Strong communication and effective decision-making skills

    • Great at planning and obsessive with detail and analytics

    • Proficiency in Excel, Word, Outlook and other MS Office programs

    • Proficiency in marketing platforms like Hubspot and Wordpress

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    Captify Overview

    Captify are the largest holder of 1st party consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search and in-app search.

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    Captify Jobs by Location

    Check below to see all of the open Captify jobs organised by office location.

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    Captify Jobs by Team

    Check below to see all of the open Captify jobs organised by team.

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