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Director of Product Management, Audience Platform for Buyers


Permutive / New York / Product & Design
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Job Overview

We’re looking for a Director of Product Manager with Ad Tech experience to lead Permutive’s Audience Platform (AP) for Buyers. The AP for Buyers provides a buying platform for the buy side of the advertising ecosystem to run privacy-safe campaigns across our Sellers who have permissioned their cohorts (audience segments such as users interested in sports) for monetization. Buyers can either buy custom or standard cohorts provided by Sellers or upload their own first party to match and model across Sellers.

In this role, you will define and guide the overall product strategy of a nascent product by identifying key needs and requirements of our Buyers while ensuring Sellers maintain control and ownership of their data. As a key role, you will have executive-level visibility driving the commercial success of our AP for Buyers. You must thrive in an environment of ambiguity and enjoy the challenge of identifying and driving success where the path is unclear.

Primary responsibilities include:

  • Defining the product vision, goals, and roadmap
  • Provide regular updates to the executive leadership on the status of your product and maintaining key KPI dashboards
  • Analyze the Ad Tech industry, market, and customers to identify and drive development of new products
  • Constantly speak with customers and prospects to understand customer challenges, identify opportunities, and present the roadmap
  • Work with fellow Product Managers to continue innovating and developing the product
  • Partner with Product Marketing to gain market knowledge and understand key personas
  • Partner with the Advertiser Sales team to define a successful business model

A key to the success at Permutive is the extraordinary culture. We’re looking for people who are excited by growth, embrace responsibility, are excited by enormous challenges, and show respect and empathy to both fellow coworkers and our customers. It’s a really exciting time to join, experience start-up life, and shape who we become.

The ideal candidate requirements:

  • Significant commercial experience of Product Management in Ad Tech with a deep understanding of Publishers, Advertisers, and the programmatic ecosystem.
  • Experience with Demand-side products and working with agencies and advertisers directly
  • Commercially-minded PM with experience driving business KPIs such as revenue.
  • Motivated and self-driven with a proven track record of launching new products in a fast-paced environment.
  • Experience working with Go To Market Teams such as Product Marketing teams to build out collateral, Sales to support customer messaging, and Support to prioritize bugs and backlog work.

We'd be particularly excited if you have one or more of the below:

  • Experience as a General Manager
  • Experience with an early-stage company, early-stage product team, or launching a product from scratch.
  • Experience working at programmatic platforms or data providers such as: Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Data Providers, Ad Exchanges, Ad Networks, Ad Verification companies.
  • Experience working cross-functionally with customer success, sales, and technical teams.

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Permutive Overview

Permutive is the only publisher data platform built on edge computing. We enable publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of our technology. Some of our customers include BuzzFeed, Business Insider, The Economist, Condé Nast International, Immediate Media and Burda Forward

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