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Job Overview

Reporting into the SVP, Go-to-Market, Criteo is looking for a results-oriented VP, Global Go-to-Market based in our New York, Boston, Paris, or London office to lead the Global GTM organization. You will play a highly visible role in driving our global Go-to-Market strategy for Criteo’s innovative Commerce Media Platform. The Global Go-to-Market organization develops the holistic GTM for the products and features of Criteo’s Commerce Media Platform, and is responsible for building and successfully delivering the launch plans, market assessment, regional roll out plan and sales training strategy, as well as ensuring all stakeholders are aligned and on track throughout each phase of rollout and growth thereafter.

This is a high impact, strategic global role that will own responsibility for GTM success for all Criteo products, across both our demand and supply side offerings.

What you’ll do

  • Responsible and accountable for Global GTM strategy for Criteo’s Commerce Media Platform, ensuring success of every launch across the product lifecycle, and successful achievement of timelines and expected metrics and revenue growth.
  • Develop a standardized framework and process of operating across the entire Global GTM organization, ensuring repeated and continued success in all launches.
  • Lead a team of dedicated go-to-marketers, each responsible for a set of products or features, and establish a framework of high transparency and collaboration across a team full of interdependencies.
  • Partner closely with the VP of Product Marketing and the VP of Regional Go-to-Market to ensure timely, transparent and cohesive strategic alignment across all GTM initiatives and deliverables.
  • Establish strong relationships with Criteo leadership, including tight alignment with Product VPs, Marketing leadership, SVP of Supply, EMDs of EMEA, AMS and APAC, VP of Partnerships, and Head of Pricing & Monetization.
  • Develop commercial enablement and education plans, a well-coordinated and communicated roll-out strategy, and identify and address any operational or finance coordination needs and unblock or escalate blockers towards success.
  • Establish highly impactful QBR process for each product line within Commerce Media Platform, as well as future expectations and upcoming developments.

Who You Are

You think about the customer first and foremost, and apply a commercially-minded focus to all product initiatives. You have exceptional communication skills, and a lean-in, results-oriented attitude. You are adept at building strong relationships, setting ambitious goals and delivering on time, thinking creatively to address market needs in close collaboration with product leadership and regional GTM teams. You are a credible partner to product management, global & field marketing leaders and commercial supply and demand teams. The ideal candidate will have:

  • 10+ years of B2B Go-to-Market experience.
  • Background or deep experience in advertising technology or B2B Saas, ideally both on the demand and supply sides
  • Experience managing and inspiring a large global team in a variety of time zones
  • Product savvy with a commercial-focused mentality
  • A self-starter who is ready to roll up your sleeves
  • Ability to think both big picture and detailed to deliver excellent and consistent global Go-to-Market program across a complex set of products
  • Exceptional verbal and written communication skills to internal stakeholders and external parties at all levels
  • Experienced in audience-first platforms, digital advertising and adtech, first party data marketing and/or identity solutions
  • Ability to work cross-organizationally to align multiple stakeholders and teams
  • Highly collaborative work style, strong interpersonal & organizational skills and attention to detail
  • Ability to distill complex information into easy-to-understand language for a variety of stakeholders
  • BA or BS in marketing, business or related field.

If you’re a talented commercialization professional that wants to be part of a real success story in independent Ad Tech with a clear correlation between your work and results, we would love to hear from you. You’ll join a team of driven commercially-minded product-savvy people dedicated to telling the Criteo story though its product vision & strategy.

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Criteo Overview

Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,800 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers.

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